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Integrated Platforms
Web - App - Dashboard - Wearables - Retail - Email
McDonald's
UX Research & Design
McDonald’s launched it's new Mobile Order & Pay feature within their mobile app. Customers can redeem coupons, enter sweepstakes and order from the nearest restaurant.
Experience Objective - Introduce Mobile Order & Pay to national, regional and mobile app customers. Collaborate with McDonalds brand and marketing team to create location, weather and time based campaigns to promote deals and menu items.
Channels - Web, Mobile App, POS System, Email
*Passcode required*
AARP Healthy Living
UX Research & Design, Content Strategy
AARP is transforming it's content structure to 3 areas: Health, Wealth, and Self. The UX research and audit started with "Health' assets across AARP ecosystem. By leveraging user research insights along with performance metrics, AARP's "Healthy Living" pilot program launched with simpler navigation and more relevant health content.
Experience Objective - Analyze current content and experience gaps in order to rebrand and personalize AARP's health section.
Channels - Web, Mobile App, Email, Direct Mail
*Passcode required*
WanderKit ®
UX & Product Design
WanderKit is a social travel platform inspired by the bold nomads, curious wanderers, and jetsetters. Our mobile app helps travelers discover local gem and exotic getaways; while building your travel network along your journey.
Experience Objective - Encourage people to get out of their comfort zone and explore unique experience with like-minded travelers. The mission is to inspire wanderlust within all of us and utilize user-generated recommendations and tips to guide each other on their travels
Channels - Web, Mobile App, Email, Events, Social
*NDA & passcode required*
MyHyundai
UX & Product Lead
The MyHyundai app allows owners to connect to their Blue Link-enabled car via smartphone. Blue Link technology gives owners access to their vehicle's Blue Link features and maintenance information just about anywhere. Telematics features include Start your vehicle, lock or unlock your doors, Find my car, and more.
Experience Objective - Create a seamlessly connected car application to introduce and educate new owners on
Blue Link 2.0 technology.
Channels - Owner Dashboard, Mobile App, Dealers POS,
In-vehicle Display, Smartwatch, Smart glasses, Email
Amazon Books
Digital & Retail Experience Design
Amazon expanded their online book eCommerce platform to brick & mortar stores across the U.S. Amazon wanted to understand consumer perception of their new retail stores and improve the physical Amazon Books retail experience.
Experience Objective - Conduct holistic experience audit and create an integrated experience strategy leveraging AWS technology and Alexa feature to bridge the gap between online and physical shopping experience.
Channels - Web, Mobile App, Retail, Amazon Alexa
*Passcode required*
AARP Digital First Year
UX Research & Design
AARP aims to transition their web, mobile, rewards, email, and event experience to fit the lifestyle and needs of their member demographic. The "Digital First Year" consolidates each channel's research, business objectives and creative efforts to map out the ideal 1st year customer journey.
Experience Objective - Conduct new member experience and content audit across all AARP channels. Create an ideal new AARP member experience to drive web/mobile engagement and membership retention.
Channels - Web, Mobile App, Email, Direct Mail
*Passcode required*
Toyota One Connected Journey
UX Research & Design
Toyota is known for manufacturing wide range of reliable vehicles. The company aims to increase marketing efficiency and hyper-personalization by consolidating multiple streams of communication into a behavioral and lifecycle driven customer journey.
Experience Objective - Create new design system made of dynamic modules, templates, and creative assets for Toyota's new CMS system.
Channels - Web, Mobile App, Email, Direct Mail
*Passcode required*
Hyundai Genesis
UI/UX, Product Design
Genesis Intelligent Assistant app is a machine learning engine that gives Hyundai Genesis owners remote access to smart features on your Genesis vehicle. Genesis Intelligence Assistant app proactively helps owners plan their route based on calendar/social events, live traffic updates, weather conditions, and fuel level.
Experience Objective - Design a simple user friendly application with a premium aesthetic for the launch of Gen 2Genesis sedan and coupe. Task create progressive onboard steps and driver profiles for personalized vehicle assistance.
Channels - Owner Dashboard, Mobile App, Dealers POS, In-vehicle Display, Smartwatch, Smart glasses, Email
Mobile Applications
iOS - Android
Dole
UI/UX Design
Dole’s “Peel the Love” app is dedicated showing that bananas, pineapples and other fruits and vegetables, can be surprisingly fun and indulgent. Peel the Love app allows fruit lovers to browse and share recipes, find coupons, as well as follow the Peel the Love truck around the U.S. on their summer love tour.
Experience Objective - Integrate Peel The Love marketing initiative with mobile app. Create seamless inventory and fleet management dashboard.
Channels - Mobile App, Dashboard, Email Notifications
Sparkler
UX & Product Design, Content Strategy
Sparkler is an online and mobile resource in the field of education for supporting parent's and caregiver's interactions with children. Sparkler app provides online and downloadable content for child development and early learning experiences.
Experience Objective - Explore effective e-learning methods and content design based on child psychology studies, user research, and usability testing.
Channels - Mobile App, Learning Cards, Social, Photo Album
Websites
Desktop/Mobile
PayPal Cross Border Trade
Experience Design Director
PayPal’s Cross Border Trade platform is a free cross-border sales platform that works to promote and facilitate the growth of the global economy by uniquely connecting buyers and sellers across the globe.
Experience Objective - Design a simple and accessible website and toolkit that empowers local merchants to expand their businesses internationally and locally.
Channels - Web, Training Presentations
*Passcode required*
Ekohe
User Experience Design & Content Strategy
Ekohe is a web and mobile Ruby on Rails design & development firm with HQ based in Shanghai and offices in Paris, Vancouver and Tokyo.
Experience Objective - Develop a fresh brand style, copy, navigation flow and UX design for Ekohe website relaunch.
Channels - Web, Tradeshows, Marketing Materials
Toyota 2019 Trucks Configurator
UX Design
Toyota's 2019 trucks campaign features four vehicles with a guided configurator that begins with email and/or direct mail, then extends into customized digital web experiences.
Experience Objective - Create unique interactive experiences for Tundra, Tacoma, 4Runner and Sequoia trims that will bring vehicle features and lifestyle elements to life based on how users plan on using the vehicles.
Channels - Web, Email, Direct Mail
Local(e) Jewelry (beta)
Branding & Web Design
Local(e) Jewelry is a hand-crafted jewelry collection made with gems from all over the world. It created to capture and preserve the beauty of nature in each unique piece.
Experience Objective - Design a brand style, website, and marketing strategy that embodies the natural and organic aesthetic of the gems & stones.
Channels - Web, Social
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