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McDonald's
Experience Design Director
McDonald’s launched new Mobile Order & Pay feature within their mobile app. Customers can redeem coupons, enter sweepstakes, and order at nearest restaurant.
Experience Objective - Introduce Mobile Order & Pay to national, regional, and mobile app customers. Collaborate with McDonalds brand and marketing team to create location, weather, and time based campaigns to promote deals and menu items.
My Deliverables
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Conduct mobile, website, email, and restaurant experience audits
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Industry research examples and best practices
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Cross platform user flow and experience architecture
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Email templates and guidelines
Collaboration with:
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We are Unlimited (Agency)
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McDonalds Branding, National Marketing, and Mobile Product Teams
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Uber Eats
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Typeform
Customer Survey Research & Recommendations
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