Dole’s “Peel the Love” campaign and app is dedicated show that bananas, pineapples and other fruits and vegetables, can be surprisingly fun and indulgent. Peel the Love app allows fruit lovers to browse and share recipes, find coupons, as well as follow the Peel the Love truck around US on their summer love tour.

 

Experience Objective - Promote Dole's healthy recipes and products by collaborating with "Peel The Love" initiative and tour dates with mobile app rewards, stock inventory and email campaigns.

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Challenge - Demonstrate fun and convenient ways Dole can help people stay healthy and save money by using Dole app. The app needs to show users recipes based on selected fruits, dietary restrictions, and provide coupons based on geo-location.