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Hyundai Genesis

UX Lead

Genesis Intelligent Assistant app is a machine learning engine that gives Hyundai Genesis owners remote access to smart features on your Genesis vehicle. Genesis Intelligence Assistant app proactively helps owners plan their route based on calendar/social events, live traffic updates, weather conditions, and fuel level. Genesis Intelligence Assistant app was a huge success at automotive shows and in the press for being the first customer centric telematic application in market.

 

Experience Objective - Design a simple user friendly application with a premium aesthetic for Genesis sedan and coupe owners. Create progressive onboard steps and driver profiles for personalized vehicle assistance.

My Deliverables

  • Application Architecture, wireframes, and user flow

  • Mobile and smartwatch app design

  • Product Roadmap

  • User Research & Validation

Process

  1. Translate API documentation into product requirements and roadmap

  2. Draft application architecture and flow based on Genesis capabilities and Blue Link packages

  3. Oversee designs and integration for Genesis and MyHyundai

  4. Gather Genesis Intelligence Assistant app feedback and report performance metrics

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